Zoom info10/22/2023 ![]() Spam traps usually look just like normal email addresses, making them seemingly impossible to identify. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap?Ī spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. ![]() Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. ![]() There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap.
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